Now that I know that Esteé Lauder does not meet my ethical standards, I have had to say goodbye to M.A.C and also, unfortunately, these other brands that they own:
Bumble and bumble
Sean John Fragrances
Tom Ford Beauty
Yes, Smashbox is in there too. This is starting to get serious. Already!
Maybe this all sounds slightly depressing...what are we going to use if all these amazing brands are still being tested on animals? Well, that is the purpose of all this research. I am going to do a lot of hard work, test out alternative products, post the results (with images) and implement massive changes to my kit. Over time this blog will grow into a resource for anyone who is serious about ethical beauty.
A great site for checking out any brand's animal testing policy is Uncaged:
In my next post I am going to review an exciting, ethical and natural upcoming makeup brand that I have discovered. The alternatives are already out there and you will be hearing about them all here very soon, so watch this space!