Sometimes an image captures the imagination, and when it does the event can feel almost spiritual. Elements, shapes and mood resonate with some part of the observer in such a way as to elicit an emotional response. That response can be so powerful as to be literally life changing.
This is the image that changed my career and consequently my life:
The artist is Alex Box. I say artist, as opposed to makeup artist, because her talent crosses many divides and it was her work as an installation artist that eventually evolved into makeup (you can read more background and a great interview with her here: http://www.makeupmole.com/tag/alex-box/).
Alex at work on a Rankin shoot
Taking makeup to the next level: Alex Box by Rankin
You can read about the launch of her book on Dazed Digital
Alex is now the artistic director of one of the most avant-garde makeup brands in existence. I started investigating Illamasqua with some trepidation, expecting there to be some big-brother company behind them with a history of animal and environmental abuses, but no! After months of digging, I have still come up with nothing. Illamasqua is truly cruelty-free with no secret affiliations. Dare I say M.A.C replacement?
Presenting, Illamasqua: Makeup for your alter ego
Visit their flagship store and makeup school:
20 Beak Street