Wednesday, 23 March 2011

One small step for an ethical makeup artist

If you have been reading this blog for a while you are probably aware of my frustration at trying to find an alternative to M.A.C.'s seemingly irreplacable blot powder. Blot is something I cannot live without on a shoot, but I have been stoicly refusing to buy any more even though I'm down to the last few applications. I was going to try Bare Minerals, but was unable to get positive confirmation from any anti-cruelty companies as to whether or not they test on animals. Normally this means the brand is trying to avoid the issue (ignorace is bliss to the public!), so I steered clear.

A little while ago, while doing a short course at the London College of Fashion, my amazing tutor Susanna Perez recommended Jane Iredale powders. I was not too excited as I assumed I would find something ethically fishy about the brand (as I so often do) and actually put it to the back of my mind. Then for some reason a few weeks ago when I was bored I remembered I'd saved the brand name on my phone, so I set about doing a bit of research. It only took a few hours before I found myself clicking the 'add to cart' button on the finishing powders! Jane Iredale is verifiably cruelty free with an amazing industry track record, this brand is reliable, safe, mostly natural and comprehensive.

Jane Iredale is not entirely vegan and some of the products do contain carmine. However, what I really appreciate about the brand is their complete transparency on this issue. Jane Iredale has prominent links on her website to vegan product information where she provides a comprehensive list of exactly which products and colours contain carmine, honey, lanolin and wheat. You can click this link to check it out.

Her products are also made from high quality ingredients that are largely natural, which is a big plus. Each product has a detailed ingredient breakdown, which is really reassuring and educational (I always want to use the most natural makeup I can, which is a difficult task but I'm finding my list of cosmetics that are lovely for the skin is growing steadily!).

I tested out my new Jane Iredale Amazing Matte Loose Finish Powder just yesterday on a few clients, and breathed a huge sigh of relief, as the results were awesome. There was no shine on the final shots, the powder went on beautifully and a minimal quantity was required to achieve a clean, matte finish. The powder is very finely milled, perhaps even more so than M.A.C. Prep and Prime, so it works wonderfully to set concealer under the eyes.

I am quietly thrilled, as I have found my Blot and Prep and Prime alternative (all in one!).

Jane Iredale Amazing Matte Loose Finish Powder

I also bought the Jane Iredale Beyond Matte Powder Compact in translucent, which was recommended specifically for HD. It also comes in three other correcting colours (lilac, peach and dark) which I will probably be purchasing very soon! I am also planning to purchase the Corrective Colours concealer pallette which is very exciting to me, as colour correction is my favourite part of corrective makeup technique and a great concealer pallette is like makeup gold-dust.

Jane Iredale Beyond Matte Powder Compact


In my assessment, Jane Iredale powders are an affordable, superior quality upgrade to my M.A.C. powders, and I am just relieved that I have found a replacement for this kit essential. I was beginning to have visions of myself in the kitchen with rice grains and a pestle and mortar, desperately attempting to conjour my own powders, but I have been saved the hassle by this discovery!

available in the UK online at




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